Plastic Bottle CapsQuick! Send this out to everyone you know (use the ShareThis button at the end of this post for an easy way to email or post this elsewhere).

Hard plastic caps from commonly recycled containers of water, soda/pop, detergent, personal hygiene products are usually thrown away. They are not considered “recyclable” because they’re made of #5, Polypropylene (PP) plastic, which is extremely durable–it’s what Tupperware is made of, my dears, so this is some serious plastic.

Aveda Retro Clove Shampoo BottleFrom March 10th through May 10th, Aveda is collecting those old bottle caps and recycling them into new tops for their limited-edition retro Clove Shampoo bottles. These bottles are being produced as part of the celebration for Aveda’s 30th anniversary and will make their debut in September 2008. Those who turn in 25 caps or more will receive 1 free sample from Aveda’s hair and body-care lines (limited to 1 per customer).

So, if you’re a soda/pop drinker like me, then you can certainly afford to collect and send these caps in before they end up in a landfill somewhere, or worse, an animal’s belly. Myself, I’m going to hit two plastic baddies at once. PVC will take a mighty blow when I order a set of those cool Upcycled Starbucks gift card coasters I profiled a few days ago. The dastardly PP shall cringe in fear when truckloads of caps arrive from my home to Aveda’s, saved from a fate worse then–

Sigh…I’ve got to stop watching cartoons with my Godson. They just get him (and me) all riled up! I think I’ll take him cap collecting with me. :)

Check out the Shape Magazine feature on Aveda’s Cap collecting cause.